Japanese Design, Pioneer of the Future Lifestyle
Japan Institute of Design Promotion, the organization involved in the comprehensive promotion of design activities, will hold an exhibition "JAPAN DESIGN 2008 -Innovation-" from April 16th to 20th in Milan, Italy.
"JAPAN DESIGN 2008 -Innovation-" opens at the venue of Fondamenta Jahier, district of Tortona. The exhibition is directed by internationally known designer Toshiyuki Kita, and runs during the session of Milan Salone (Salone Internazionale del Mobile), which is the world's largest interior and design trade fair.15 established Japanese industrial companies participate in this exhibition, to promote various Japanese design through exhibited products and prototypes. This is the second exhibition in Milan held by JDP, following the first exhibition dedicated to the fiftieth anniversary of the Good Design Award "JAPAN DESIGN Good Design Award 50 Years".
Those participating 15 companies have impressive records of achievement at proactive approach towards design, and are Good Design Award (G-mark) prize winning companies.
Themes of environmental issue, concept of communication and ideal lifestyle are worldwide growing concern nowadays. Japanese companies attempt to present solutions to these subjects, and approach new proposal with design. Such latest Japanese design and product attracts worldwide attention, thanks to Japan property such as high technology, confirmed technique, sophisticated idea, and cultural ability to absorb various elements in a flexible manner.
The exhibition places the variety of design including mobile communication tool, vehicles for individual use, latest digital and electric product, furniture and interior goods that represent Japanese design of today.
JAPAN DESIGN 2008 - INNOVATION - Outline
The event will take place at:
Fondamenta JahierVIA SOLARI 37-39 /ANGOLO VIA STENDHAL
Opening hours:
April 16-20 from 10 AM to 10 PMPress preview:
April 15 from 3 PM to 7 PMParty:
April 15 from 7 PM to 10 PMParticipant Companies:
ASCOT CORP. FUJITSU LIMITED Hitachi, Ltd.ITOKI CORPORATION Kai corporation
KDDI CORPORATION NEC Corporation
NIKON CORPORATION RICOH COMPANY, LTD.
SANYO electric Co., Ltd. Shachihata Inc.
TOTO LTD. TOYOTA MOTOR CORPORATION
Victor Company of Japan, Limited (JVC) WILLCOM, Inc.
Chief Director : Toshiyuki Kita
Organizer : Japan Institute of Design Promotion(JDP)