TOYOTA MOTOR CORPORATION
Since its founding, our company has been aiming to enrich society through car making. Our goal is to be a "good corporate citizen", constantly winning the trust and respect of the international community. Continuing in the 21st century, we aim for stable long-term growth, while striving for harmony with people, society and the environment.
Under Toyota's Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to make the earth a better place to live.
URL:http://www.toyota.co.jp/en/index.html
Exhibit items
TOYOTA i-REAL
TOYOTA i-REAL represents the next stage of Toyota's personal mobility development, following the PM, i-unit and TOYOTA i-swing. The name "REAL" symbolizes the hope for commercialization in the near future.
TOYOTA i-REAL is the realization of Japanese originality, through the harmonization of mobility and state-of-the-art robotics in a compact body. It is the attainable vision of a seamless movement from room, to pavement, to road. In pedestrian areas, shortening its wheelbase allows it to maneuver naturally among people at eyelevel. And on the road, the wheelbase lengthens to provide a lower center of gravity and more agile driving performance.
The motif of TOYOTA i-REAL’s design, based on Toyota’s "j-factor", is an eggshell that holds the driver tight, and within its thin structure integrates two contradictory elements in harmony; the sense of security offered by the protection of its hard skin, and the peace of mind that the driver gets from being gently wrapped within its soft interior.
The simplicity of design relates to the Japanese aesthetic. An object that could be perceived as modern art inside a room, and outside the silhouette looks as graceful as the movement of the vehicle and driver.
TOYOTA i-REAL’s LED back display constantly changes to express the driver’s feelings, and its deep elegant glossy finish gives the vehicle aura and value.
DESIGNER: TOKYO DESIGN RESEARCH & LABORATORY, TOYOTA MOTOR CORPORATION