JAPAN DESIGN

 

TOYOTA MOTOR CORPORATION

Since its founding, our company has been aiming to enrich society through car making. Our goal is to be a "good corporate citizen", constantly winning the trust and respect of the international community. Continuing in the 21st century, we aim for stable long-term growth, while striving for harmony with people, society and the environment.
Under Toyota's Guiding Principles, we practice openness and fairness in our corporate activities, strive for cleaner and safer car making, and work to make the earth a better place to live.

WEB site : http://www.toyota.co.jp/en/index.html

 

Toyota iQ

Design: Wahei Hirai, Managing Officer

The iQ is a sophisticated car, representing the ultimate refined urban mode of transportation aimed at reducing CO2 emissions. Six revolutionary design and engineering innovations, such as ultra-efficient packaging and an asymmetric instrument panel, realized by a compact air-conditioning unit, achieved an interior space for four seats in a total length of less than three meters. This ultra-compact vehicle is both compact yet spacious, and small yet premium. The exterior design is a realization of Toyota's design philosophy "Vibrant Clarity", a synergy of rational factors together with an expression of individuality and quality.

 
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