Director's Message

Japan Design Selection 2009 at this year's Milan Triennial features five companies in leading Japanese industries and a wealth of examples of contemporary Japanese design carefully selected for the event. Many of these designer creations are already in commercial production. This is a spectrum of innovative and trendsetting new products, highly acclaimed as works of creativity and originality by corporations or individual designers. In particular, those that are Good Design Award winners recognized for their originality and appreciated in Japan and around the world for these qualities. Design is now a key word in the context of global trends. We can see current themes of ecology, recycling, and efficient use of resources reflected in these products. Design is indispensable in enriching our life by meeting everyday needs, fulfilling our dreams, and giving us hope. Visiting the exhibit is an opportunity to sense the power of design as you see how design does this in tangible ways.

Toshiyuki Kita