Theme of Event

JAPAN DESIGN SELECTION 2009

Japan Institute of Design Promotion will be holding JAPAN DESIGN SELECTION 2009, following upon the success of previous exhibitions, which took place during the 2006 and 2008 Fuori Salone and attracted more than 30,000 visitors.This year's exhibition spotlights Japan's modern designs from the perspectives of "tradition" and "innovation". In addition to showcasing the latest product designs by globally competitive Japanese companies, it features an exhibition of diverse products from small- and medium-sized companies in Japan who have been recognized for their excellent designs.

Japan Design Selection 2009 is a showcase of products and advanced designs by leading Japanese companies who set new trends in their respective market categories, such as automobiles, digital electronics, and mobile communications.This special exhibition features some 70 proud products from companies in diverse sectors throughout Japan, many of which have received the Good Design Award. The high sense, high technology, and high brand recognition of these products represent the essence of Japanese design underlying all aspects of Japanese life.

Chief Director :Toshiyuki Kita
Main Graphic :Christoph Radl
Organizer :Japan Institute of Design Promotion (JDP)
THE EVENT WILL TAKE PLACE AT :TRIENNALE MILANO - VIA ALEMAGNA 6, MILAN
OPENING HOURS :APRIL 22 - 27 2009 FROM 10.30 AM TO 10 PM
PRESS PREVIEW :APRIL 21 FROM 10.30 AM TO 7 PM

GOOD DESIGN AWARD

g-markThe Good Design Award (G-mark system) was established in 1957 and is Japan's only comprehensive design evaluation and commendation system under purpose of attaining improvement in quality of life and advancement of industry through design.The Award has a wide range of subject today: shifting from conventional areas such as product design, communication design, and architecture & environment to experimental design in new fields, the Award is leading today's world of design.