JAPAN GOOD DESIGN will be composed of the following three sections.
1. Frontier Design
A large role held by design is to illustrate lifestyles of tomorrow and to suggest the pathways that attain those illustrations.
This section is a showcase of products and advanced designs by leading Japanese companies who awarded "Good Design Frontier Design Award 2009", such as future mobility and robotics.
The Frontier Design Award evaluates and advocates products and conceptual embodiments yet to be implemented that suggest near-future lifestyles from perspectives of enabling a sustainable society, and provides an opportunity for us to contemplate the future.
2. Design leading lives and industries
This special exhibition features some 40 products in diverse sectors throughout Japan, all of which have received the Good Design Award. The high sense, high technology, and high brand recognition of these products represent the essence of Japanese design underlying all aspects of Japanese life.
3. History of GOOD DESIGN AWARD
The Good Design Award (Gmark system) was established in 1957 and is Japan's only comprehensive design evaluation and commendation system under purpose of attaining improvement in quality of life and advancement of industry through design.
The Award has a wide range of subject today. Shifting from conventional areas such as product design, communication design, architecture and environment to experimental design, the Award is leading today's world of design.